How Island Def Jam Saved Justin Bieber’s ‘Boyfriend’ at Top 40 Radio

Radio’s relationship with Justin Bieber’s “Boyfriend” is back on track. Nine weeks ago, the song debuted on Billboard’s Nielsen BDS-based Mainstream Top 40 chart at No. 20 with 3,961 first-week plays, marking the best first-week sum for a song by a male artist in the chart’s almost 20-year history. Just three weeks later, “Boyfriend” became Bieber’s first format top 10 (after eight prior chart entries).

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Image courtesy of: http://www.billboard.biz/bbbiz/industry/record-labels/how-island-def-jam-saved-justin-bieber-s-1007218752.story


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