Spotify and Coca-Cola singing in global harmony

Spotify and Coca-Cola have entered into a global partnership to create social experiences centered around discovering and sharing music. The wide-ranging arrangement was announced today by Daniel Ek, Spotify founder and CEO, revealed the wide-ranging agreement during a presentation today at the Ad Age Digital Conference.

In a huge endorsement of its platform, Spotify will be responsible for the underlying technology for Coca-Cola Music globally. For one thing, this includes providing playable and sharable music to the Coca-Cola Facebook page and its 40 million fans, leveraging Spotify’s existing Facebook integration and other capabilities.

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