SXSWi Panel Explores How Phones Have Changed Concerts

“What’s interesting to me,” said Brenna Ehrlich of MTV Networks, who moderated the “Music 2.0: Engaging Fans with Mobile Social Apps” panel Tuesday afternoon, to kick things off, “is how the advent of the iPhone has changed how we go to shows.” During the next hour, the panelists focused largely on this: How the proliferation of smart phones has changed the experience of being a music fan and how the industry can best leverage the phenomenon.

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