Examining TMV 2011 Industry Predictions

Back in January this year both myself, and Chris Mclellan made some predictions of what TMV believed would occur throughout 2011. This post examines what we got right and the predictions we got wrong. An interesting read folks, as we did manage to succeed in predicting three very large industry events, whilst also failing in our predictions related to some other juicy industry outcomes.

Our first prediction that ISPs will launch compelling music services was a rather large miss apart from Virgin Media teaming up with Spotify, and bundling it into their consumer offering. Which whilst yes this means an ISP finally has a compelling music service offering, the fact is Virgin Media did not develop it themselves.

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