Doug Morris: The Music Business Is All About Making Hits

In case you were wondering about the approach at Sony Music Entertainment, or any other major label, for that matter. “Our core focus still needs to be developing hits,” Sony Music CEO Doug Morris just told the New York Times. “That’s the only constant amidst all the change. So if you don’t get that right it doesn’t matter how revolutionary the distribution model is or how many revenue streams you have. You still have to have the hits.”

The philosophy explains an expensive mega-deal involving successful pop producer Dr. Luke. And it also reaffirms the more limited strategy currently being employed by the majors. The game plan typically involves heavily-produced tracks and extremely heavy, mainstream radio promotion.

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