If you believe the hype, we’ve entered the age of truly social music. Facebook recently increased its integration with music services like Spotify, making it easy (indeed, almost unavoidable) for people to see what their friends are listening to. Now Luca Sacchetti, CEO of startup RockStar Motel, says he wants to take those interactions to the next level.
Sacchetti has performed in a band himself, and he’s skeptical about the value that the current wave of streaming music startups can offer up-and-coming musicians. On a service like Spotify, Sacchetti says “the relationship between the fan and the artist is static and passive”—it doesn’t offer many opportunities for musicians to build a fanbase.
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